Emirates NBD Releases Inspirational ‘People without Limits’ Video Campaign to Kick Off Expo 2020 Dubai


Dubai: Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region and a privileged partner and official banking partner of Expo 2020 Dubai released an inspiring video campaign ‘People without limits pay homage to the power of the people of the nation, the main engine for the success of the UAE, now and in the future.

The centerpiece of the campaign is an Expo 2020 Dubai-themed brand film starring four inspiring individuals including longtime bank employee, start-up entrepreneur, UAE national pearl diver and the first pit master of the Arab world as they each articulate their journey of struggle and success. Defined by their individual personalities –The facilitator, the believer, the pioneer and the Pearl fisherman – the film celebrates the contributions of people from all walks of life who have shaped the UAE’s past, present and future.

As a brand that truly believes in the potential and power of its people, the Emirates NBD campaign aims to highlight that it’s the people who make the UAE truly so special. Reflected in the bank’s own people who go above and beyond to provide customers with the best possible experience, the UAE’s upbeat, ambitious and forward-looking people come from diverse cultures and backgrounds and push the boundaries to improve the lives of future generations.

Commenting on the video, Moadh Bukhash, Director of Marketing, Emirates NBD Group said, “Our campaign aims to personify the diverse, engaged and passionate people who continue to contribute to the success of the UAE, while paying a powerful tribute to the people who work hard behind our own brand, at a time when our great nation will host and bring together people from all over the world for Expo 2020 Dubai.

“As a bank that represents the future of banking and innovation in the UAE, a core tenet of Emirates NBD remains to deliver a modern, technology-driven banking experience with a human touch. The Emirates NBD brand has never been solely focused on banking and finance, but on constant iteration and invention to improve the lives of its customers, employees and communities. Our “People without Limits” campaign celebrates the people – those who make the nation successful, our people who go beyond just banking to our customers and all those people who shape the world for a better future. . “

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About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT region (Middle East, North Africa and Turkey) with a presence in 13 countries, serving more than 14 million customers. As of June 30, 2021, total assets stood at AED 694 billion (equivalent to approximately $ 187 billion). The Group is present in the United Arab Emirates, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 905 branches and 4,044 ATMs / SDMs.

Emirates NBD Group serves clients, corporations, governments and institutions with a range of financial products and services, including retail banking, corporate and institutional banking, Islamic banking, investment banking, banking private sector, asset management, global markets and treasury, and brokerage operations.

The Group is a key player in the global digital banking industry with 94% of all financial transactions and requests made outside of its branches. The Group also operates E20., A digital investment bank for entrepreneurs and SMEs and Liv., The digital lifestyle bank for millennials. Emirates NBD actively participates in and supports key UAE development and sustainability initiatives including financial literacy and disability inclusion. Emirates NBD Group is a privileged partner and official banking partner of Expo 2020 Dubai.

For more information on Emirates NBD, please contact:
Ibrahim Sowaidan
Senior Vice President
Head of Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113
Email: [email protected]

Tricia Kaul
asda’a bcw; Dubai, United Arab Emirates
Phone. : 971-4-4507600; Fax: 971-4-4358040
Email: [email protected]

© Press release 2021

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