AIA Reaffirms Focus on Wealth Protection and Management with Reveal of its Wealthbeing by AIA Priority for Booming High Net Worth Segment | Taiwan News

SINGAPORE – Media outreach – January 18, 2022 – AIA Singapore presented today’ Wealth by AIA‘ – the Wealth and Wellbeing Link – as it accelerates efforts to meet the underserved needs of High Net Worth Individuals (HNWIs) seeking protection and growth for their wealth and health. This aligns with the company’s advocacy for a more comprehensive approach to achieving healthier, longer and better lives.

Legacies forged with Wealthbeing by AIA

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The leading life insurer believes Wealthbeing by AIA is the future of wealth planning, where legacies are forged not just on wealth but also on health to thrive for generations. Wealthbeing by AIA demonstrates AIA’s expertise in providing holistic solutions tailored to the individual. This holistic approach transcends financial horizons to maximize the growth and fulfillment of HNWIs, with a specially curated suite of wealth and health privileges, tailored lifestyle experiences and innovative product offerings to help them. and their loved ones, to achieve wealth.

Ms. Melita Teo, Chief Customer and Digital Officer, AIA Singapore, says, “A richer life is not always better because it comes at the expense of time, freedom and health. well-being goes hand in hand, which will enable everyone to live truly healthier, longer and better lives. »

According to a recent study, financial wellbeing (64%), mental wellbeing (62%) and physical wellbeing (61%) are the top three dimensions of wellbeing for HNWIs in Singapore. [1] . Relationships (41%) and self-esteem (39%) are also important to them, scoring higher than work (33%) on their list of priorities.

Pursuit of sustainable investing and ESG commitments

The well-being of the world’s future is also important to HNWIs, and they lead by example with 4 in 5 (80%) having sustainable investing and/or environmental, social and governance (ESG) funds ) in their investment portfolio. In fact, 47% seek to find out if the company they are investing in has good ethics policies before investing, if possible.

AIA Group – holding $31 trillion in assets under management and recognized as the world’s second largest institutional investor after pension funds [2] – is doubling down on its ESG commitments, recently announcing that the company has sold nearly $10 billion in investments in coal mining and coal-fired power businesses, and will not be making new investments in the businesses directly involved in coal mining or generating electricity from coal.

The company has set a goal of achieving net zero greenhouse gas emissions by 2050 and is committed to Science Based Target (SBTi) initiatives [3] , which will inform its $286 billion portfolio [4] commitment process.

Enhanced offer for High Net Worth and Ultra High Net Worth customers

Mr. Chin Chung Wen, Director of Distribution, AIA Singapore, added, “Having served generations of families in Singapore for over 90 years, we understand what matters most to our customers: being financially prepared every step of the way. of life and have the health to enjoy their best life with their loved ones. Drawing on our decades of expertise in navigating the complexities of wealth planning and health management, we believe our holistic solutions will keep our high net worth client segment always on top of their game. .

AIA Singapore will hone the skills of 1,000 AIA Financial Services Consultants (AIA FSC) by 2023 to elevate their financial advisory skills to better serve the rapidly growing affluent population in Singapore [5] . This development initiative will provide AIA FSCs with access to elite private banking training and the opportunity to earn the exclusive AIA Prestige Elite Consultant designation for service excellence in the affluent and high net worth segment.

In 2019, AIA partnered with the Wealth Management Institute (WMI) to become the first insurance company in Singapore to provide AIA FSCs with the same level of IBF training, assessment and certification as private bankers. AIA remains today the only insurer that enhances the skills of AIA FSCs with CACS (Client Advisor Competency Standards) regulatory exams and WMI’s Certified Private Banker to obtain the IBF Qualified Private Banking certification.

AIA Singapore’s wealth management capabilities are also enhanced by trusted stewards of Asian wealth to ensure superior long-term sustainable results. AIA Investments, the investment arm of AIA responsible for managing $330 billion in assets for the Group, has one of the largest teams of investment professionals in Asia-Pacific, comprising more than 250 investment professionals. investment and with an average of 12 years of experience.

High net worth clients will see their protection and growth priorities met by the Platinum Product Series by AIA. By invitation only Altitude AIA Program, customers who own and maintain AIA policies with total premiums that meet eligible premium requirements will have access to an exclusive suite of lifestyle privileges, advanced healthcare services and tailored experiences. This includes priority services, free will writing services as well as exclusive benefits and invitations to events, among others.

There are three levels of program membership, namely AIA Altitude, AIA Altitude Platinum and the new AIA Altitude Pinnacle level for Ultra High Net Worth (UHNW) customers.

For more information on the Wealthbeing by AIA campaign and the full Wealth Management proposal, please visit:

[1] WealthLens™ 2021. Singapore Study (October 2021) Agility Research & Strategy. Powered by Affluential™

[3] The Science Based Targets Initiative (SBTi) is a global organization enabling companies to set ambitious emission reduction targets in line with the latest climate science, in order to achieve the goals of the Paris Agreement.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) are the largest independently listed pan-Asian life insurance group. It is present in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, Philippines, South Korea, Sri Lanka , Taiwan (China), Vietnam, Brunei and Macao SAR(2), and a 49% joint venture in India.

The company that is now AIA was established in Shanghai over a century ago in 1919. It is a market leader in Asia (excluding Japan) based on life insurance premiums and holds leading positions in most of its markets. Its total assets stood at US$330 billion as of June 30, 2021.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, creditor life insurance and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves policyholders of over 39 million individual policies and over 16 million participating group insurance plan members.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).


1. Hong Kong SAR refers to the Hong Kong Special Administrative Region.

2. Macao SAR refers to Macao Special Administrative Region.


The issuer is solely responsible for the content of this announcement.

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